Portfolio

Nail Creation

The Nail Creation website was a challeging but very satisfying project which I'm still working on.

The first release was a team project, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical fulfilment
Nail Creation
 
 
 

Project details

Client:
Nail Creation
 
Contractor:
Intrige
 
Partnership:
canned concept /
 
Year:
2011
 
Website:
www.nailcreation.com
 

Context

Nail Creation is a Dutch based, globally operating, top supplier of nail products and provider of educational services within the field of nail styling. With their products they, together with their international network of distributors, serve thousands of nail professionals and salons worldwide.

I was approached by Nail Creation in April of 2010. The design of their website at the time was not up to speed with their new corporate identity and the functionality was out-dated therefor not generating the desired numbers of new clientele and sales amongst existing customers. Besides this the brand could do with a repositioning in which online media were to play the most important role. As my available time as freelancer was limited and the project had a tight deadline I decided, together with Nail Creation, it would be better to move the project over to Intrige, my employer at the time.

Outcome

As account manager / project leader and together with both the team at Intrige and the marketing team of Nail Creation I came up with the concept to present their products not as products but as themes thereby creating various atmospheres into which certain product groups would fall.

The initial list of functional requirements was rather short but this list grew during project intake and the many meetings later on;

  • Multilingual capabilities
  • Client only content
  • Webshop with single product database
  • Yet with country and customer specific pricing
  • Fully automated order export functionality (to Exact Globe)
  • Order delegation to various connected distributors

The open source content management system Drupal together with the Ubercart module provided much of the needed functionality but certainly not all. I developed the missing modules and wrote patches to enhance or bug-fix existing modules.

Hard work and dedication resulted in the website www.nailcreation.com. An above average webshop serving international customers in multiple languages and generating business as never before. Added to the list of functional requirements are functionalities as social media integration, Google maps integration and  various e-marketing tools.

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Vlinderkind

When my former employer Intrige approached the charity organization Vlinderkind their marketing activities were lacking direction and not generating the wanted effect or reaching the goals that were set.

The Vlinderkind projects were team projects, my key roles for this account involved;

  • account
  • creative concept
  • creative direction
  • copywriting
  • design choices
  • technical concept
  • technical development
Vlinderkind
 
 
 

Project details

Client:
Vlinderkind
 
Contractor:
Intrige
 
Year:
2009
 
Website:
www.vlinderkind.nl
 

Context

Vlinderkind is a charity organization run by volunteers which is dedicated to raise the funds needed to improve the quality of life of Epidermolysis Bullosa (E.B.) patients and for research towards the cure for E.B..

At Intrige we immediately were all very committed with E.B. patients after doing research and seeing the heartbreaking documentary 'The boy whose skin fell off' and we set off to reposition the brand Vlinderkind, an ongoing project I was involved with from the beginning.

Outcome

Based on the identity of E.B. patient organization Debra Nederland we created a new professional identity for Vlinderkind. This went hand in hand with the launch of the new website www.vlinderkind.nl and the 2010 cross media campaign “Ik overleef met E.B.” (I'm surviving with E.B.) for which, and through my network, I managed to get one of the Netherlands' best photographers involved.

 

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REAAL Verzekeringen

KesselsKramer asked canned concept/ (which at the time meant  Bart Knook and myself) to create a interactive production in which the new campaign was to be presented to all REAAL employees and intermediaries.

This was a team project, my key roles in this project involved;

  • creative concept
  • creative direction
  • technical concept
  • technical development
REAAL Verzekeringen
 
 
 

Project details

Client:
Reaal Verzekeringen
 
Contractor:
Kessels Kramer
 
Partnership:
Bart Knook, canned concept /
 
Year:
2006
 

Context

REAAL verzekeringen, a large Dutch ensurance company, was about to launch a new campaign in which the probabilities of events where shown in a humorous way. This new campaign was created by KesselsKramer, one of the Netherlands' leading advertising agencies.

The briefing was short and simple and gave us a lot of freedom;

  • A 5 minute presentation of the new campaign, after which
  • Commercials can be viewed
  • Billboards can be viewed
  • Broadcast schedule can be downloaded

The only challenge was the deadline, which was nearing soon as the commercial broadcast times were already planned!

Outcome

After we came up with the creative concept and a design style we produced the presentation in Flash. Bart took care of the illustrations and I worked out the Flash part.

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Fysiotherapie & Fysiofitness Gruijthuijsen

Fysiotherapie & Fysiofitness Gruijthuijsen, a long time client of mine, was in dire need of a re-positioning of their organization. 

This was a solo project, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design
  • technical concept
  • technical fulfilment
Fysiotherapie & Fysiofitness Gruijthuijsen
 
 
 

Project details

Client:
Fysiotherapie & Fysiofitness Gruijthuijsen
 
Contractor:
canned concept /
 
Year:
2010
 
Website:
www.fysiotherapie-weert.nl
 

Context

Fysiotherapie & Fysiofitness Gruijthuijsen is a multidisciplinary physical therapy practice with two locations in the south of the Netherlands.

Their doors opened of 40 years a go and in 2010 it was time for a new identity. Art= was given the task to redesign their offline identity and since they were happy with the old website I created many years back I was asked to rethink their online identity.

Outcome

Since a new law came into effect that allowed patients to search for medical assistence from physiotherapists without the need for a doctors referral my aim was to create a low threshold online presence.

One of the great successes of the website are the free e-consult and personal contact forms for each therapist. Allowing (potential) patients to contact a physiotherapist via email takes away many reservations and has resulted in many more contact points and increased business.

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Radio 2

As a freelancer at Prospective I've done quite of bit of online work for Radio 2. But the main projects were the first editions of Radio 2's Top 2000.

The Radio 2 projects were team projects, my key roles involved;

  • creative concept
  • creative direction
  • design
  • technical concept
  • technical development
Radio 2
 
 
 

Project details

Client:
Radio 2
 
Contractor:
Prospective
 
Partnership:
canned concept /
 
Year:
1999
 

Context

Radio 2 is a Dutch public radio station with the largest audience amongst 40 to 54-year-olds.  Various broadcast organizations take turns in airing predominantly '70ies and '80ies tunes mixed with an occasional '60ies or modern classic.

At the time, radio stations didn't have online presence up in their priority lists. Websites pretty much were an online program book, playlists weren't available and online radio streams were almost non-extistent.

The first and smaller projects we did for Radio 2 were minisites build around a theme week like 'Week van de Jaren 70' (70ies week) and were the first steps into community building.

Like I wrote in the intro, the main projects for Radio 2 were the first editions of the Top 2000 and these turned out to be the first cross-media radio events in the Netherlands which could be tagged with terms we, back then, didn't have names for but would now call crowdsourcing, co-creation and community building.

The first edition of the Radio 2 Top 2000 was a great success. The theme website was the second best visited media website (after RTL's portal website).

And although it was meant to be a one time event to close off the millenium with the best 2000 songs by audience opinion now, 12 years later, this 'one time' radio event still is a huge succes every year, won multiple awards over the years and even has it's televised spin-off show!

For more in-depth information, facts and figures please visit: http://www.prospective.nl/2009/08/28/radio-2/ (Dutch)

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Pineapple Imaging

Having a new identity created by Jonge Meesters, Pineapple Imaging asked canned concept/ to create their online portfolio.

This was a solo project, my roles in this project involved;

  • account
  • creative concept
  • technical concept
  • technical fulfilment
Pineapple Imaging
 
 
 

Project details

Client:
Pineapple Imaging
 
Contractor:
canned concept /
 
Year:
2007
 
Website:
www.pineapple-imaging.com
 

Context

Pineapple Imaging is studio specializing in digital photo enhancement and retouching working for renown (commercial) photographers like Jeroen Hofman, Peter Verver, Ruud Baan Bart Oomes and Lukas Göbel. Behind this one man operation is Jefta Arts. And his work for i.a. Discovery Channel, Mercedes, LG, Onitsuka Tiger and Playboy is used and has won prizes world wide.

Serge Scheepens created the corporate identity and an initial creative concept for the website. The problem was finding a party who could translate this creative concept in to a technical concept and finally a working portfolio website. This task was handed to me.

Outcome

Together with Jefta I translated the inital creative concept into a workable technical concept. The portfolio website was build with Flash and a backend was created to allow for content management.

Because the character of Pineapple Imaging is that of a dynamic operation which can handle last minute jobs and almost impossible deadlines we wanted to bring across this character in the portfolio website without taking away the sincerity of the portfolio items.

As the imagery on the website is static and hardly brought across the character we wanted, subtle animation was added. Also, probably the biggest challenge in this project,  the organic animation of the menu and background elements was programmed to enhance the dynamic character.

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Lemonize

Maartje van Nimwegen, whom I worked with on the Anglique Hoorn website,  involved me in this project for conceptual support and website development.

This was a team project, my key roles involved;

  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Lemonize
 
 
 

Project details

Client:
Lemonize
 
Contractor:
canned concept /
 
Partnership:
Maartje van Nimwegen
 
Year:
2009
 
Website:
www.lemonize.com
 

Context

Lemonize is the best source for inspiring and original food stock photography. Customers, mostly magazine and book editors, can purchase superb stock photography including the recipies via the Lemonize website.

The two main drivers behind, and foudners of Lemonize are food stylist Jankees Roggeveen and photographer Willem Groeneveld, both known for their work in magazines as Allerhande, Jamie Magazine and ZTRDG.

When they set out to start this new project they approached Maartje who'd they worked with on other projects before.

Outcome

Maartje designed a corporate identity and sketched the first web designs to complement the refreshing concept behind Lemonize. Together we finetuned these sketches into a design which allows for the photography to be showcased at it's best whilst still having great usabillity and ease of navigation. The website was complemented with various techniques and functionality to improve the usabillity. 

One of the functionalities is the basket, that not only serves as a shopping basket but also serves as a lightbox which can be exported to PDF. This functionality makes a great tool for magazine editors to aid them in gathering their footage for the next article and had proven it's effectiveness on the Angelique Hoorn project.

To improve search functionality and optimize the website for search engines (SEO), which for imagery is not very easy, an extensive tagging mechanism was conceived and implemented. This makes it possible for both visitors as well as search engines to search (and index) photography by series, theme or ingredient.

Together with Jankees and Willem we turned the Lemonize website into something different!

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About

About

canned concept/ is the online portfolio of Bart Coppens M.A. Currently I work as a free lance online media creative as well as a Sr. Interaction Designer at Mirabeau.nl where my accounts include AEGON.nl, Mammoet.com, Jumbosupermarkten.nl and ING.nl

During my 13 years of experience I have worked for renown agencies such as TBWA/Interaction Company and Kessels Kramer, and on projects for clients like Radio 2, 3FM, Bounty (Mars), Nivea, Reaal Verzekeringen, Nuon and UPC.

I like to challenge myself, both on a professional as on a personal level. Travelled 6 continents, lived on 3. Love my boxer, enjoy scuba diving and to work on my classic '65 project-in-progress street rod Volvo.

About
 
 

Curriculum Vitae

Work experience

2012 - now:
Mirabeau
Eindhoven, the Netherlands
Senior Interaction Designer
1999 - now:
canned concept/
Weert, the Netherlands
Owner
2011 - 2012:
CNC International
Weert, the Netherlands
Creative director online media
2008 - 2011:
Intrige - communicatie | media | creatie
Eindhoven, the Netherlands
Creative director online media
2002 - 2003:
TBWA / Interaction company
Amsterdam, the Netherlands
Interaction designer
1998 - 2002:
Prospective interactive media
's Hertogenbosch, the Netherlands
Interactive media (all-round)
1998 - 1998:
Plexus ICT
Eindhoven, the Netherlands
Webdesigner & front-end developer
1997 - 1998:
Marius Siroen Grafische Communicatie
Best, the Netherlands
Interaction designer

Education

2002 - 2003:
Utrecht School of the Arts
Utrecht, the Netherlands
European Master of Multimedia Arts, EMMA
Master in Digital Media Design
1999 - 2003:
Hogeschool voor de Kunsten Utrecht
Utrecht, the Netherlands
Bachelor in Digital Media Design
1995 - 1999:
Sint Lucas Advertising Academy
Boxtel, the Netherlands
Graphic Design, Multimedia Design
1994 - 1995:
Dr. Kuijpers College
Roermond, the Netherlands
Traditional advertising arts

Contact

Did my curriculum vitae interest you and would you like to offer me a job or project for a compensation I can't refuse? Then please do get in touch with me by using the contact form below.

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Contact

Contact

Did you enjoy my portfolio or maybe you're anxious to tell me you hated it? Did I forget to mention or credit you? Do you have any questions?

Well if you haven't found the contact forms all over this website yet here's your chance to drop me a note. I would love to hear from ya! I check my e-mail very frequently yet sometimes it might take me a while to get back to you.

Another way to contact me is via my profile pages at LinkedIn, BehanceTwitter or Drupal

Contact
 
 

Contact details

canned concept/ does not have an office. Yet if you do need to snail mail me something (anything other than bills) you may do so via this address:

canned concept/
Poldermolen 16
6003 WEERT
the Netherlands

You can find canned concept/ registered at the Dutch chamber of commerce (KvK 12053141). And since the tax man could not be evaded a VAT (BTW) number comes in handy: NL 154613034B.01

Terms and conditions (Dutch) of canned concept/ can be downloaded on the right side of this page.

 

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