Portfolio

Paul Ruigrok | Roughskirt

Paul asked canned concept/ (at the time meaning Bart Knook and myself) to create his new website. This website should serve two purposes. A interactive portfolio aimed at the Asian market and a communication platform for him and his clients.

This was a team project, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Paul Ruigrok | Roughskirt
 
 
 

Project details

Client:
Paul Ruigrok Fotografie B.V.
 
Contractor:
canned concept /
 
Partnership:
Bart Knook
 
Year:
2004
 
Website:
www.roughskirt.com
 

Context

Paul Ruigrok is a renown advertising photographer around the world. His work for clients like Delta Lloyd, Nikon, Peugeot, Telfort and VW often typified by humor, has more than once lead to such a success that it was his photography that lead to a television commercial where as the opposite is usually the case. Some of his commercial work even was adopted by the art world and exposed and sold in art galleries.

Paul was very much charmed by the title sequence of Spielberg's blockbuster 'Catch me if you can' by Kuntzel and Deygas and thought this was what his portfolio website needed to get more exposure in the Asian market. He wanted his portfolio to be an interactive experience where vistors were pushed to explore and take their time viewing his work. 

During the project meetings Paul also explained the need of a way to communicate with his clients asynchronously due to international time differences. Most of his projects required the customer to have an insight on the models, props and locations used in the shoots and a way to provide feedback on these items.  Where nowadays cloud services like DropBox would provide in this need there were no usable services at the time.

Outcome

After watching the title sequence over and over and numerous brain storms we came up with what is now www.roughskirt.com which is basically a virtual duplication of Paul's studio and house in Amsterdam.

During the concepting fase we decided that Paul's virtual home needed a virtual Paul as well (whom you might see popping up throughout the website if he feels like it). We nicked this avatar Roughskirt which is an exact translation of Paul's last name, Ruigrok.

Paul's positive reaction on his avatar and it's nickname inspired us to create the Roughskirt logo which Paul uses as an alternative logo on promotional goods like T-shirts and pins nowadays.

To provide in an asynchronous communication platform we developed a secured subsite. This allowed for Paul to share images and videos privatley on a per client and per project basis. Each posted item allows for both designated clients and Paul to be commented on after which an email alert will be send out. This functionality has aided greatly in day to day operations of Paul's studio.

Bart and I proved to be the perfect team for this project. Both our creative minds, his artwork and key frame animation skills combined with my Flash, front and back-end skills resulted in a website that matched Paul's expectations perfectly. And although tweaked with extra functionality has remained mostly unchanged over the years.

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Stichting Georganiseerde eerstelijnszorg Zoetermeer

Stichting Georganiseerde eerstelijnszorg Zoetermeer (SGZ) set out to be Zoetermeer's primary health care guide and asked my former employer Intrige to help in reaching this goal.

This was a team project, my key roles involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Stichting Georganiseerde eerstelijnszorg Zoetermeer
 
 
 

Project details

Client:
Stichting Georganiseerde eerstelijnszorg Zoetermeer
 
Contractor:
Intrige
 
Year:
2009
 
Website:
www.zoetermeergezond.nl
 

Context

SGZ is an organization which supports and connects various providers of primary health care such as doctors, birth attendants, physical therapists, dieticians, etc. thereby becoming the compass for people in need of healthcare.

As their previous website was in need of an overhaul SGZ asked my former employer Intrige to come up with a new website.

Outcome

The primary goal of the website was to provide health care patients an easy way to find their direction through the maze of health care. The secondary goal was to accommodate the health care practices an online stage through which they could provide their patients with news, further information and a secure repeat prescription request form. The latter would help dramatically to lower work pressure from assistants.

As head of the project and together with the account manager, designer and the project manager I came up with the concept which resulted in www.zoetermeergezond.nl;  a Google maps integrated health care compass with affiliate websites functionality¹ generating tens of thousands monthly hits.

Some examples;

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200% Bookazine (issues I & II)

For 200% Bookazine we (being Bart Knook and myself) were responsible for the online part of the first two issues of the magazine.

These were team projects, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design / design choices
  • technical concept
  • technical fulfilment
200% Bookazine (issues I & II)
 
 
 

Project details

Client:
200%
 
Contractor:
canned concept /
 
Partnership:
Bart Knook
 
Year:
2006
 
Website:
www.200-percent.com
 

Context

Thierry Somers, with a background as art-director in the advertising industry, switched to the magazine branche in 2000 and became art-director at Esquire and GQ magazine. He had always had the dream to start his own magazine and in 2006 he made the bold move and realize his dream!

200% Bookazine writes about the passions of the world's leading creative artists in the fields of the visual arts, fashion, music and film, and their total commitment and dedication to their work.

The cross media magazine tracks some of its interviewees during projects to see, at first hand, their creative process which entails meeting with them several times over a period, attending rehearsals, performances, and with access to behind-the-scenes. 200% is 'artistically' produced and distributed at selected Art & Museum book stores, and Luxury Stores.

200% Bookazine featured articles with people like Antonio Bertone, Richard Philips, Neville Brody, Bryan Ferry and Stewart Copeland.

Whilst Thierry was taking on pretty much all the work involved creating a magazine (writer/journalist, editor-in-chief/publisher, design/art-direction) he was looking to team up with a couple of creatives for the cross media part of the magazine. The idea was to create an online version of the magazine that continued where the articles in the analogue versions left off or where a plain paper article wouldn't do the story justice.

For instance; the first issue featured a 28 page article on and by Kyle Cooper the title sequence designer (Braveheart, Indecent proposal, Spiderman). Kyle had designed the (paper) title sequence of his life. And as we all know a title sequence needs music, which a paper magazine can't offer. QR-codes we non-existent then unfortunately. But readers could visit the website and play the soundtrack as they were reading the article.

Another article featured the favorite colors of the contributors. Online readers could create their favorite color and share it with the magazine contributors like Enrico Bernardo and other readers.

Although Thierry, being a true art-director, had a strong opnion on the design of the online version of the magazine both Bart Knook and I were given a lot of freedom to come up with creative concepts for the various cross media articles and we both enjoyed working on the first two issues of 200% bookazine.

 

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Koningin Sophia Vereeniging tot Bescherming van Dieren

During my time at Intrige the Sophia Vereeniging wasn't one of my main accounts but I have been involved on some projects mostly for conceptual work. 

The Sophia projects were both team and solo projects, my roles for this account involved;

  • creative concept
  • creative direction
  • copywriting
  • design / design choices
  • technical concept
  • technical development
Koningin Sophia Vereeniging tot Bescherming van Dieren
 
 
 

Project details

Client:
Koningin Sophia Vereeniging tot Bescherming van Dieren
 
Contractor:
Intrige
 
Year:
2009
 
Website:
http://www.sophia-vereeniging.nl/
 

Context

The Koningin Sophia Vereeniging tot Bescherming van Dieren or Sophia Vereeniging for short, is an animal rights charity organization. Since 1867 the have been dedicated to prevent animal cruelty trough means of education and lobbying for better regulation and inspection.

Outcome

Besides the wensite that was also developed by Intrige most of the projects for the Sophia Vereeniging involved ad-hoc and low budget mini campaigns for which I often was involved in the conceptual process or for small copywriting work.

Most of these projects were a team effort, some a solo project. For instance for a campaign on the Dutch profile website Hyves.nl (similar to Facebook) I concepted, designed and provided copywriting for a series of banners in which neglected animals where the main subject.

For an SMS sign-up campaign I developed a module that allowed donators to sign up with a unique code sent by SMS text message.

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Angelique Hoorn Management

This project was the first 'joint venture' between Maartje van Nimwegen and myself. Maartje was asked by Angelique to re-design her website and asked me to team up.

This was a team project, my key roles involved;

  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Angelique Hoorn Management
 
 
 

Project details

Client:
Angelique Hoorn Agency
 
Contractor:
Maartje van Nimwegen
 
Partnership:
canned concept /
 
Year:
2007
 

Context

Angelique Hoorn Management is a leading management agency based out of Amsterdam representing and promoting illustrators, stylists and hair & make-up artists. 

Maartje, being a Rietveld graduate is a great designer. But whilst having above par graphic design skills she was unexperienced in webdesign. Us teaming up proved the rule that 1+1 = 3!

Although Maartje had a rough idea of the initial functionalities of the website, being those of a portfolio website. The first designs were very graphical and weren't very much user experience orientated. Together we re-created the creative concept and devised new functionality to improve the user experience.

Outcome

Since the website was aimed at magazine editors and art-directors we came up with the idea that the website should not only be an online portfolio but a tool to aid the 'audience' in their work. This tool allows visitors to add portfolio images to a lightbox called My Selection. This collection of images can then be bundled into a PDF document or send as a link to for instance an editor-in-chief, much like an e-card.

Expanding upon this tool is the functionality to create PDF documents for each individual artist. Which allows Angelique Hoorn employees as well as the artist themselves to quickly create a digital portfolio to send to a prospect.

The tools provided to be very effective and are used on a daily basis saving time for both the agency as the clients, a double win!

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Downloads

 

Bounty - Win a beach house

X-Ingredient, a 'traditional' advertising agency based in the south of the Netherlands and Prospective, for which I did a lot of free lance work teamed up to create something different. A cross media treasure hunt to win a 4 week holiday in a beach house on some exotic beach.

This was a team project, my key roles in this project involved;

  • project & team leadership
  • game design
  • technical concept
  • technical development
Bounty - Win a beach house
 
 
 

Project details

Client:
Mars Masterfoods
 
Contractor:
X-ingredient
 
Partnership:
canned concept /, Prospective
 
Year:
2002
 

Context

Bounty the coconut milk chocolate bar is well known around the world. It's a product of Mars (in Europe named Masterfoods at the time). Each year Mars puts one of it's brands into the spotlights and for 2002 Bounty got it's turn. Besides the increased budget for Bounty, Mars also allowed for it to cross borders and go cross-media. Something that was relatively new to Masterfoods.

Peter Colee, co-founder of X-ingredient came up with a creative concept for us at Prospective to turn into an online masterpiece.

This masterpiece would have to allow the visitor to experience the product and image online. Thus Peter's concept involved animation, sound and full screen imagery. Not an easy task to fulfill in a time where Pentium III computers connected to 56Kb modems were the standard and the browsr war between Netscape and Internet Explorer was still undecided.

Outcome

As a project leader and lead front-end developer I had quite a task turning Peter's paper concept into a workable online experience but together with the whole team at X-Ingredient and Prospective we reached our goals and turned the campaign website into a true experience.

For more info and pictures please visit this blog post (Dutch).

 

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Foto ID

The project outline for this one was simple; 'We would like an online portfolio without the bells and whistles!'. They also would like a solution to work be environment friendly and cost effective regarding the proof sheets of a photo shoot.

This was a solo project, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design
  • technical concept
  • technical development
Foto ID
 
 
 

Project details

Client:
Foto ID
 
Contractor:
canned concept /
 
Year:
2008
 
Website:
www.fotoid.nl
 

Context

Foto ID is a award winning photo studio with two locations in the south of the Netherlands specializing in portret and bridal photography.

Outcome

For the design I went very minimalistic as this was one of the client's wishes. I chose to do the full design in black and white since the majority of the photography done by Foto ID is in black and white. For the animation of the content panels in the website I wanted to give it the effect of a camera shutter without overdoing the effect and the subtle fade in effect is to ressemble the development of photographic paper.

Now since the digital era there is no real need for proof sheets to be printed anymore. But as explained by Foto ID customers still like to choose which photos to print from the comforts of their own home and share them with their friends and family. So sharing them online ofcourse was a logical step. This however would be very time consuming.

Since Foto ID already had a working back office where Adobe Bridge and Lightroom were being used a one click solution was created to build and publish an online photo gallery of that particular shoot for which customers can login via the website.

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About

About

canned concept/ is the online portfolio of Bart Coppens M.A. Currently I work as a free lance online media creative as well as a Sr. Interaction Designer at Mirabeau.nl where my accounts include AEGON.nl, Mammoet.com, Jumbosupermarkten.nl and ING.nl

During my 13 years of experience I have worked for renown agencies such as TBWA/Interaction Company and Kessels Kramer, and on projects for clients like Radio 2, 3FM, Bounty (Mars), Nivea, Reaal Verzekeringen, Nuon and UPC.

I like to challenge myself, both on a professional as on a personal level. Travelled 6 continents, lived on 3. Love my boxer, enjoy scuba diving and to work on my classic '65 project-in-progress street rod Volvo.

About
 
 

Curriculum Vitae

Work experience

2012 - now:
Mirabeau
Eindhoven, the Netherlands
Senior Interaction Designer
1999 - now:
canned concept/
Weert, the Netherlands
Owner
2011 - 2012:
CNC International
Weert, the Netherlands
Creative director online media
2008 - 2011:
Intrige - communicatie | media | creatie
Eindhoven, the Netherlands
Creative director online media
2002 - 2003:
TBWA / Interaction company
Amsterdam, the Netherlands
Interaction designer
1998 - 2002:
Prospective interactive media
's Hertogenbosch, the Netherlands
Interactive media (all-round)
1998 - 1998:
Plexus ICT
Eindhoven, the Netherlands
Webdesigner & front-end developer
1997 - 1998:
Marius Siroen Grafische Communicatie
Best, the Netherlands
Interaction designer

Education

2002 - 2003:
Utrecht School of the Arts
Utrecht, the Netherlands
European Master of Multimedia Arts, EMMA
Master in Digital Media Design
1999 - 2003:
Hogeschool voor de Kunsten Utrecht
Utrecht, the Netherlands
Bachelor in Digital Media Design
1995 - 1999:
Sint Lucas Advertising Academy
Boxtel, the Netherlands
Graphic Design, Multimedia Design
1994 - 1995:
Dr. Kuijpers College
Roermond, the Netherlands
Traditional advertising arts

Contact

Did my curriculum vitae interest you and would you like to offer me a job or project for a compensation I can't refuse? Then please do get in touch with me by using the contact form below.

 

Contact

Contact

Did you enjoy my portfolio or maybe you're anxious to tell me you hated it? Did I forget to mention or credit you? Do you have any questions?

Well if you haven't found the contact forms all over this website yet here's your chance to drop me a note. I would love to hear from ya! I check my e-mail very frequently yet sometimes it might take me a while to get back to you.

Another way to contact me is via my profile pages at LinkedIn, BehanceTwitter or Drupal

Contact
 
 

Contact details

canned concept/ does not have an office. Yet if you do need to snail mail me something (anything other than bills) you may do so via this address:

canned concept/
Poldermolen 16
6003 WEERT
the Netherlands

You can find canned concept/ registered at the Dutch chamber of commerce (KvK 12053141). And since the tax man could not be evaded a VAT (BTW) number comes in handy: NL 154613034B.01

Terms and conditions (Dutch) of canned concept/ can be downloaded on the right side of this page.