- canned concept /
- Bart Knook
Thierry Somers, with a background as art-director in the advertising industry, switched to the magazine branche in 2000 and became art-director at Esquire and GQ magazine. He had always had the dream to start his own magazine and in 2006 he made the bold move and realize his dream!
200% Bookazine writes about the passions of the world's leading creative artists in the fields of the visual arts, fashion, music and film, and their total commitment and dedication to their work.
The cross media magazine tracks some of its interviewees during projects to see, at first hand, their creative process which entails meeting with them several times over a period, attending rehearsals, performances, and with access to behind-the-scenes. 200% is 'artistically' produced and distributed at selected Art & Museum book stores, and Luxury Stores.
200% Bookazine featured articles with people like Antonio Bertone, Richard Philips, Neville Brody, Bryan Ferry and Stewart Copeland.
Whilst Thierry was taking on pretty much all the work involved creating a magazine (writer/journalist, editor-in-chief/publisher, design/art-direction) he was looking to team up with a couple of creatives for the cross media part of the magazine. The idea was to create an online version of the magazine that continued where the articles in the analogue versions left off or where a plain paper article wouldn't do the story justice.
For instance; the first issue featured a 28 page article on and by Kyle Cooper the title sequence designer (Braveheart, Indecent proposal, Spiderman). Kyle had designed the (paper) title sequence of his life. And as we all know a title sequence needs music, which a paper magazine can't offer. QR-codes we non-existent then unfortunately. But readers could visit the website and play the soundtrack as they were reading the article.
Another article featured the favorite colors of the contributors. Online readers could create their favorite color and share it with the magazine contributors like Enrico Bernardo and other readers.
Although Thierry, being a true art-director, had a strong opnion on the design of the online version of the magazine both Bart Knook and I were given a lot of freedom to come up with creative concepts for the various cross media articles and we both enjoyed working on the first two issues of 200% bookazine.