Pineapple Imaging

Pineapple Imaging

Having a new identity created by Jonge Meesters, Pineapple Imaging asked canned concept/ to create their online portfolio.

This was a solo project, my roles in this project involved;

  • account
  • creative concept
  • technical concept
  • technical fulfilment
Pineapple Imaging
 
 
 

Project details

Client:
Pineapple Imaging
 
Contractor:
canned concept /
 
Year:
2007
 
Website:
www.pineapple-imaging.com
 

Context

Pineapple Imaging is studio specializing in digital photo enhancement and retouching working for renown (commercial) photographers like Jeroen Hofman, Peter Verver, Ruud Baan Bart Oomes and Lukas Göbel. Behind this one man operation is Jefta Arts. And his work for i.a. Discovery Channel, Mercedes, LG, Onitsuka Tiger and Playboy is used and has won prizes world wide.

Serge Scheepens created the corporate identity and an initial creative concept for the website. The problem was finding a party who could translate this creative concept in to a technical concept and finally a working portfolio website. This task was handed to me.

Outcome

Together with Jefta I translated the inital creative concept into a workable technical concept. The portfolio website was build with Flash and a backend was created to allow for content management.

Because the character of Pineapple Imaging is that of a dynamic operation which can handle last minute jobs and almost impossible deadlines we wanted to bring across this character in the portfolio website without taking away the sincerity of the portfolio items.

As the imagery on the website is static and hardly brought across the character we wanted, subtle animation was added. Also, probably the biggest challenge in this project,  the organic animation of the menu and background elements was programmed to enhance the dynamic character.

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Portfolio

Fysio Experts

FysioExperts, a group of physiotherapists in Zoetermeer asked my former employer Intrige to create a new website to provide their clients with better info and improve customer loyalty.

This was a team project, my key roles for this account involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Fysio Experts
 
 
 

Project details

Client:
Fysio Experts
 
Contractor:
Intrige
 
Year:
2008
 
Website:
www.fysioexperts.nl
 

Context

Fysio Experts is a group of four physiotherapy practices which are all part of Stichting Georganiseerde eerstelijnszorg Zoetermeer

A new law in the Netherlands allowed patients to seek medical assistence from a physio therapist without the need of a doctor's referral. This meant that practices had to change their mindset and start thinking commercially to try and create goodwill and customer loyalty.

A new, less 'medical looking', corporate identity was created and at Intrige we were asked to come up with a new website.

Outcome

As head of the project and together with the designer I came up with the concept which resulted in the Fysio Experts website. The comon theme throughout the website is transparency and openess at a personal level.

Where information sharing was uncommon for physiotherapist the new website provides as much information as possible. Therapists are introduced on a personal level which allows for patients to get aquinted. Also a way for patients to ventilate their opinion or ideas was implemented.

In this project I had a shared responsibility for concept and design choices and was fully responsible for the technical concept and website development (front/back) in the open source content management system Drupal.

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

3FM

Prospective, a company for which I did at lot of freelance work, was approached by 3FM in 2001. We had just done the first editions of the Top 2000 for sister radio station Radio 2 and 3FM was looking to do similar projects.

The 3FM projects included both solo and team projects, my key roles involved;

  • creative concept
  • creative direction
  • design
  • technical concept
  • technical development
3FM
 
 
 

Project details

Client:
3FM
 
Contractor:
Prospective
 
Partnership:
canned concept /
 
Year:
2001
 

Context

3FM is the Netherlands' largest public radio station with a target audience of 15 to 35-year-olds. Air time is shared by various broadcast organizations which predominantly broadcast commercial pop and rock music.

Projects

Before the government stepped in and prevented public broadcast stations to outsource their internet related projects we did a couple of small projects for 3FM. The first was an event mini-site for  “De week van de Nederlandse popmuziek” (The Week of Dutch pop music).

Due to time limitations we weren't able to create an online production of the same scale as the Top 2000 production. We created the static mini-site for which I was responsible for the design and front-end development.

Even though the website wasn't a marketing or technical masterpiece, our involvement in “De week van de Nederlandse popmuziek” was the start of many more beautiful things to come. Like for instance the “3FM Live!” brand experience website.

Read more on the cooperation between 3FM and Prospective here (in Dutch).

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

About

About

canned concept/ is my online portfolio. Currently I work as a free lance online media creative as well as a Sr. Interaction Designer at Mirabeau.nl where my accounts include AEGON.nl, Mammoet.com, Jumbosupermarkten.nl and ING.nl

During my 13 years of experience I have worked for renown agencies such as TBWA/Interaction Company and Kessels Kramer, and on projects for clients like Radio 2, 3FM, Bounty (Mars), Nivea, Reaal Verzekeringen, Nuon and UPC.

I like to challenge myself, both on a professional as on a personal level. Travelled 6 continents, lived on 3. Love my boxer, enjoy scuba diving and to work on my classic '65 project-in-progress street rod Volvo.

About
 
 

Curriculum Vitae

Work experience

2012 - now:
Mirabeau
Eindhoven, the Netherlands
Senior Interaction Designer
1999 - now:
canned concept/
Weert, the Netherlands
Owner
2011 - 2012:
CNC International
Weert, the Netherlands
Creative director online media
2008 - 2011:
Intrige - communicatie | media | creatie
Eindhoven, the Netherlands
Creative director online media
2002 - 2003:
TBWA / Interaction company
Amsterdam, the Netherlands
Interaction designer
1998 - 2002:
Prospective interactive media
's Hertogenbosch, the Netherlands
Interactive media (all-round)
1998 - 1998:
Plexus ICT
Eindhoven, the Netherlands
Webdesigner & front-end developer
1997 - 1998:
Marius Siroen Grafische Communicatie
Best, the Netherlands
Interaction designer

Education

2002 - 2003:
Utrecht School of the Arts
Utrecht, the Netherlands
European Master of Multimedia Arts, EMMA
Master in Digital Media Design
1999 - 2003:
Hogeschool voor de Kunsten Utrecht
Utrecht, the Netherlands
Bachelor in Digital Media Design
1995 - 1999:
Sint Lucas Advertising Academy
Boxtel, the Netherlands
Graphic Design, Multimedia Design
1994 - 1995:
Dr. Kuijpers College
Roermond, the Netherlands
Traditional advertising arts

Contact

Did my curriculum vitae interest you and would you like to offer me a job or project for a compensation I can't refuse? Then please do get in touch with me by using the contact form below.

 

Contact

Contact

Did you enjoy my portfolio or maybe you're anxious to tell me you hated it? Did I forget to mention or credit you? Do you have any questions?

Well if you haven't found the contact forms all over this website yet here's your chance to drop me a note. I would love to hear from ya! I check my e-mail very frequently yet sometimes it might take me a while to get back to you.

Another way to contact me is via my profile pages at LinkedIn, BehanceTwitter or Drupal

Contact
 
 

Details

You can find canned concept/ registered at the Dutch chamber of commerce (KvK 12053141). And since the tax man could not be evaded a VAT (BTW) number comes in handy: NL 154613034B.01

Terms and conditions (Dutch) of canned concept/ can be downloaded on the right side of this page.