canned concept / interactive
  • Portfolio by year: 2008

Portfolio by year: 2008

Fysio Experts

FysioExperts, a group of physiotherapists in Zoetermeer asked my former employer Intrige to create a new website to provide their clients with better info and improve customer loyalty.

This was a team project, my key roles for this account involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Fysio Experts
 
 
 

Project details

Client:
Fysio Experts
 
Contractor:
Intrige
 
Year:
2008
 
Website:
www.fysioexperts.nl
 

Context

Fysio Experts is a group of four physiotherapy practices which are all part of Stichting Georganiseerde eerstelijnszorg Zoetermeer

A new law in the Netherlands allowed patients to seek medical assistence from a physio therapist without the need of a doctor's referral. This meant that practices had to change their mindset and start thinking commercially to try and create goodwill and customer loyalty.

A new, less 'medical looking', corporate identity was created and at Intrige we were asked to come up with a new website.

Outcome

As head of the project and together with the designer I came up with the concept which resulted in the Fysio Experts website. The comon theme throughout the website is transparency and openess at a personal level.

Where information sharing was uncommon for physiotherapist the new website provides as much information as possible. Therapists are introduced on a personal level which allows for patients to get aquinted. Also a way for patients to ventilate their opinion or ideas was implemented.

In this project I had a shared responsibility for concept and design choices and was fully responsible for the technical concept and website development (front/back) in the open source content management system Drupal.

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Know more?

Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Foto ID

The project outline for this one was simple; 'We would like an online portfolio without the bells and whistles!'. They also would like a solution to work be environment friendly and cost effective regarding the proof sheets of a photo shoot.

This was a solo project, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design
  • technical concept
  • technical development
Foto ID
 
 
 

Project details

Client:
Foto ID
 
Contractor:
canned concept /
 
Year:
2008
 
Website:
www.fotoid.nl
 

Context

Foto ID is a award winning photo studio with two locations in the south of the Netherlands specializing in portret and bridal photography.

Outcome

For the design I went very minimalistic as this was one of the client's wishes. I chose to do the full design in black and white since the majority of the photography done by Foto ID is in black and white. For the animation of the content panels in the website I wanted to give it the effect of a camera shutter without overdoing the effect and the subtle fade in effect is to ressemble the development of photographic paper.

Now since the digital era there is no real need for proof sheets to be printed anymore. But as explained by Foto ID customers still like to choose which photos to print from the comforts of their own home and share them with their friends and family. So sharing them online ofcourse was a logical step. This however would be very time consuming.

Since Foto ID already had a working back office where Adobe Bridge and Lightroom were being used a one click solution was created to build and publish an online photo gallery of that particular shoot for which customers can login via the website.

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Know more?

Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.