• Portfolio by tag: concept

Portfolio by tag: concept

Nail Creation

The Nail Creation website was a challeging but very satisfying project which I'm still working on.

The first release was a team project, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical fulfilment
Nail Creation
 
 
 

Project details

Client:
Nail Creation
 
Contractor:
Intrige
 
Partnership:
canned concept /
 
Year:
2011
 
Website:
www.nailcreation.com
 

Context

Nail Creation is a Dutch based, globally operating, top supplier of nail products and provider of educational services within the field of nail styling. With their products they, together with their international network of distributors, serve thousands of nail professionals and salons worldwide.

I was approached by Nail Creation in April of 2010. The design of their website at the time was not up to speed with their new corporate identity and the functionality was out-dated therefor not generating the desired numbers of new clientele and sales amongst existing customers. Besides this the brand could do with a repositioning in which online media were to play the most important role. As my available time as freelancer was limited and the project had a tight deadline I decided, together with Nail Creation, it would be better to move the project over to Intrige, my employer at the time.

Outcome

As account manager / project leader and together with both the team at Intrige and the marketing team of Nail Creation I came up with the concept to present their products not as products but as themes thereby creating various atmospheres into which certain product groups would fall.

The initial list of functional requirements was rather short but this list grew during project intake and the many meetings later on;

  • Multilingual capabilities
  • Client only content
  • Webshop with single product database
  • Yet with country and customer specific pricing
  • Fully automated order export functionality (to Exact Globe)
  • Order delegation to various connected distributors

The open source content management system Drupal together with the Ubercart module provided much of the needed functionality but certainly not all. I developed the missing modules and wrote patches to enhance or bug-fix existing modules.

Hard work and dedication resulted in the website www.nailcreation.com. An above average webshop serving international customers in multiple languages and generating business as never before. Added to the list of functional requirements are functionalities as social media integration, Google maps integration and  various e-marketing tools.

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Fysiotherapie & Fysiofitness Gruijthuijsen

Fysiotherapie & Fysiofitness Gruijthuijsen, a long time client of mine, was in dire need of a re-positioning of their organization. 

This was a solo project, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design
  • technical concept
  • technical fulfilment
Fysiotherapie & Fysiofitness Gruijthuijsen
 
 
 

Project details

Client:
Fysiotherapie & Fysiofitness Gruijthuijsen
 
Contractor:
canned concept /
 
Year:
2010
 
Website:
www.fysiotherapie-weert.nl
 

Context

Fysiotherapie & Fysiofitness Gruijthuijsen is a multidisciplinary physical therapy practice with two locations in the south of the Netherlands.

Their doors opened of 40 years a go and in 2010 it was time for a new identity. Art= was given the task to redesign their offline identity and since they were happy with the old website I created many years back I was asked to rethink their online identity.

Outcome

Since a new law came into effect that allowed patients to search for medical assistence from physiotherapists without the need for a doctors referral my aim was to create a low threshold online presence.

One of the great successes of the website are the free e-consult and personal contact forms for each therapist. Allowing (potential) patients to contact a physiotherapist via email takes away many reservations and has resulted in many more contact points and increased business.

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Vlinderkind

When my former employer Intrige approached the charity organization Vlinderkind their marketing activities were lacking direction and not generating the wanted effect or reaching the goals that were set.

The Vlinderkind projects were team projects, my key roles for this account involved;

  • account
  • creative concept
  • creative direction
  • copywriting
  • design choices
  • technical concept
  • technical development
Vlinderkind
 
 
 

Project details

Client:
Vlinderkind
 
Contractor:
Intrige
 
Year:
2009
 
Website:
www.vlinderkind.nl
 

Context

Vlinderkind is a charity organization run by volunteers which is dedicated to raise the funds needed to improve the quality of life of Epidermolysis Bullosa (E.B.) patients and for research towards the cure for E.B..

At Intrige we immediately were all very committed with E.B. patients after doing research and seeing the heartbreaking documentary 'The boy whose skin fell off' and we set off to reposition the brand Vlinderkind, an ongoing project I was involved with from the beginning.

Outcome

Based on the identity of E.B. patient organization Debra Nederland we created a new professional identity for Vlinderkind. This went hand in hand with the launch of the new website www.vlinderkind.nl and the 2010 cross media campaign “Ik overleef met E.B.” (I'm surviving with E.B.) for which, and through my network, I managed to get one of the Netherlands' best photographers involved.

 

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Koningin Sophia Vereeniging tot Bescherming van Dieren

During my time at Intrige the Sophia Vereeniging wasn't one of my main accounts but I have been involved on some projects mostly for conceptual work. 

The Sophia projects were both team and solo projects, my roles for this account involved;

  • creative concept
  • creative direction
  • copywriting
  • design / design choices
  • technical concept
  • technical development
Koningin Sophia Vereeniging tot Bescherming van Dieren
 
 
 

Project details

Client:
Koningin Sophia Vereeniging tot Bescherming van Dieren
 
Contractor:
Intrige
 
Year:
2009
 
Website:
http://www.sophia-vereeniging.nl/
 

Context

The Koningin Sophia Vereeniging tot Bescherming van Dieren or Sophia Vereeniging for short, is an animal rights charity organization. Since 1867 the have been dedicated to prevent animal cruelty trough means of education and lobbying for better regulation and inspection.

Outcome

Besides the wensite that was also developed by Intrige most of the projects for the Sophia Vereeniging involved ad-hoc and low budget mini campaigns for which I often was involved in the conceptual process or for small copywriting work.

Most of these projects were a team effort, some a solo project. For instance for a campaign on the Dutch profile website Hyves.nl (similar to Facebook) I concepted, designed and provided copywriting for a series of banners in which neglected animals where the main subject.

For an SMS sign-up campaign I developed a module that allowed donators to sign up with a unique code sent by SMS text message.

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Stichting Georganiseerde eerstelijnszorg Zoetermeer

Stichting Georganiseerde eerstelijnszorg Zoetermeer (SGZ) set out to be Zoetermeer's primary health care guide and asked my former employer Intrige to help in reaching this goal.

This was a team project, my key roles involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Stichting Georganiseerde eerstelijnszorg Zoetermeer
 
 
 

Project details

Client:
Stichting Georganiseerde eerstelijnszorg Zoetermeer
 
Contractor:
Intrige
 
Year:
2009
 
Website:
www.zoetermeergezond.nl
 

Context

SGZ is an organization which supports and connects various providers of primary health care such as doctors, birth attendants, physical therapists, dieticians, etc. thereby becoming the compass for people in need of healthcare.

As their previous website was in need of an overhaul SGZ asked my former employer Intrige to come up with a new website.

Outcome

The primary goal of the website was to provide health care patients an easy way to find their direction through the maze of health care. The secondary goal was to accommodate the health care practices an online stage through which they could provide their patients with news, further information and a secure repeat prescription request form. The latter would help dramatically to lower work pressure from assistants.

As head of the project and together with the account manager, designer and the project manager I came up with the concept which resulted in www.zoetermeergezond.nl;  a Google maps integrated health care compass with affiliate websites functionality¹ generating tens of thousands monthly hits.

Some examples;

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Lemonize

Maartje van Nimwegen, whom I worked with on the Anglique Hoorn website,  involved me in this project for conceptual support and website development.

This was a team project, my key roles involved;

  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Lemonize
 
 
 

Project details

Client:
Lemonize
 
Contractor:
canned concept /
 
Partnership:
Maartje van Nimwegen
 
Year:
2009
 
Website:
www.lemonize.com
 

Context

Lemonize is the best source for inspiring and original food stock photography. Customers, mostly magazine and book editors, can purchase superb stock photography including the recipies via the Lemonize website.

The two main drivers behind, and foudners of Lemonize are food stylist Jankees Roggeveen and photographer Willem Groeneveld, both known for their work in magazines as Allerhande, Jamie Magazine and ZTRDG.

When they set out to start this new project they approached Maartje who'd they worked with on other projects before.

Outcome

Maartje designed a corporate identity and sketched the first web designs to complement the refreshing concept behind Lemonize. Together we finetuned these sketches into a design which allows for the photography to be showcased at it's best whilst still having great usabillity and ease of navigation. The website was complemented with various techniques and functionality to improve the usabillity. 

One of the functionalities is the basket, that not only serves as a shopping basket but also serves as a lightbox which can be exported to PDF. This functionality makes a great tool for magazine editors to aid them in gathering their footage for the next article and had proven it's effectiveness on the Angelique Hoorn project.

To improve search functionality and optimize the website for search engines (SEO), which for imagery is not very easy, an extensive tagging mechanism was conceived and implemented. This makes it possible for both visitors as well as search engines to search (and index) photography by series, theme or ingredient.

Together with Jankees and Willem we turned the Lemonize website into something different!

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Downloads

 

Fysio Experts

FysioExperts, a group of physiotherapists in Zoetermeer asked my former employer Intrige to create a new website to provide their clients with better info and improve customer loyalty.

This was a team project, my key roles for this account involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Fysio Experts
 
 
 

Project details

Client:
Fysio Experts
 
Contractor:
Intrige
 
Year:
2008
 
Website:
www.fysioexperts.nl
 

Context

Fysio Experts is a group of four physiotherapy practices which are all part of Stichting Georganiseerde eerstelijnszorg Zoetermeer

A new law in the Netherlands allowed patients to seek medical assistence from a physio therapist without the need of a doctor's referral. This meant that practices had to change their mindset and start thinking commercially to try and create goodwill and customer loyalty.

A new, less 'medical looking', corporate identity was created and at Intrige we were asked to come up with a new website.

Outcome

As head of the project and together with the designer I came up with the concept which resulted in the Fysio Experts website. The comon theme throughout the website is transparency and openess at a personal level.

Where information sharing was uncommon for physiotherapist the new website provides as much information as possible. Therapists are introduced on a personal level which allows for patients to get aquinted. Also a way for patients to ventilate their opinion or ideas was implemented.

In this project I had a shared responsibility for concept and design choices and was fully responsible for the technical concept and website development (front/back) in the open source content management system Drupal.

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Portfolio

Fysio Experts

FysioExperts, a group of physiotherapists in Zoetermeer asked my former employer Intrige to create a new website to provide their clients with better info and improve customer loyalty.

This was a team project, my key roles for this account involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Fysio Experts
 
 
 

Project details

Client:
Fysio Experts
 
Contractor:
Intrige
 
Year:
2008
 
Website:
www.fysioexperts.nl
 

Context

Fysio Experts is a group of four physiotherapy practices which are all part of Stichting Georganiseerde eerstelijnszorg Zoetermeer

A new law in the Netherlands allowed patients to seek medical assistence from a physio therapist without the need of a doctor's referral. This meant that practices had to change their mindset and start thinking commercially to try and create goodwill and customer loyalty.

A new, less 'medical looking', corporate identity was created and at Intrige we were asked to come up with a new website.

Outcome

As head of the project and together with the designer I came up with the concept which resulted in the Fysio Experts website. The comon theme throughout the website is transparency and openess at a personal level.

Where information sharing was uncommon for physiotherapist the new website provides as much information as possible. Therapists are introduced on a personal level which allows for patients to get aquinted. Also a way for patients to ventilate their opinion or ideas was implemented.

In this project I had a shared responsibility for concept and design choices and was fully responsible for the technical concept and website development (front/back) in the open source content management system Drupal.

Tags

Know more?

Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

3FM

Prospective, a company for which I did at lot of freelance work, was approached by 3FM in 2001. We had just done the first editions of the Top 2000 for sister radio station Radio 2 and 3FM was looking to do similar projects.

The 3FM projects included both solo and team projects, my key roles involved;

  • creative concept
  • creative direction
  • design
  • technical concept
  • technical development
3FM
 
 
 

Project details

Client:
3FM
 
Contractor:
Prospective
 
Partnership:
canned concept /
 
Year:
2001
 

Context

3FM is the Netherlands' largest public radio station with a target audience of 15 to 35-year-olds. Air time is shared by various broadcast organizations which predominantly broadcast commercial pop and rock music.

Projects

Before the government stepped in and prevented public broadcast stations to outsource their internet related projects we did a couple of small projects for 3FM. The first was an event mini-site for  “De week van de Nederlandse popmuziek” (The Week of Dutch pop music).

Due to time limitations we weren't able to create an online production of the same scale as the Top 2000 production. We created the static mini-site for which I was responsible for the design and front-end development.

Even though the website wasn't a marketing or technical masterpiece, our involvement in “De week van de Nederlandse popmuziek” was the start of many more beautiful things to come. Like for instance the “3FM Live!” brand experience website.

Read more on the cooperation between 3FM and Prospective here (in Dutch).

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

About

About

canned concept/ is my online portfolio. Currently I work as a free lance online media creative as well as a Sr. Interaction Designer at Mirabeau.nl where my accounts include AEGON.nl, Mammoet.com, Jumbosupermarkten.nl and ING.nl

During my 13 years of experience I have worked for renown agencies such as TBWA/Interaction Company and Kessels Kramer, and on projects for clients like Radio 2, 3FM, Bounty (Mars), Nivea, Reaal Verzekeringen, Nuon and UPC.

I like to challenge myself, both on a professional as on a personal level. Travelled 6 continents, lived on 3. Love my boxer, enjoy scuba diving and to work on my classic '65 project-in-progress street rod Volvo.

About
 
 

Curriculum Vitae

Work experience

2012 - now:
Mirabeau
Eindhoven, the Netherlands
Senior Interaction Designer
1999 - now:
canned concept/
Weert, the Netherlands
Owner
2011 - 2012:
CNC International
Weert, the Netherlands
Creative director online media
2008 - 2011:
Intrige - communicatie | media | creatie
Eindhoven, the Netherlands
Creative director online media
2002 - 2003:
TBWA / Interaction company
Amsterdam, the Netherlands
Interaction designer
1998 - 2002:
Prospective interactive media
's Hertogenbosch, the Netherlands
Interactive media (all-round)
1998 - 1998:
Plexus ICT
Eindhoven, the Netherlands
Webdesigner & front-end developer
1997 - 1998:
Marius Siroen Grafische Communicatie
Best, the Netherlands
Interaction designer

Education

2002 - 2003:
Utrecht School of the Arts
Utrecht, the Netherlands
European Master of Multimedia Arts, EMMA
Master in Digital Media Design
1999 - 2003:
Hogeschool voor de Kunsten Utrecht
Utrecht, the Netherlands
Bachelor in Digital Media Design
1995 - 1999:
Sint Lucas Advertising Academy
Boxtel, the Netherlands
Graphic Design, Multimedia Design
1994 - 1995:
Dr. Kuijpers College
Roermond, the Netherlands
Traditional advertising arts

Contact

Did my curriculum vitae interest you and would you like to offer me a job or project for a compensation I can't refuse? Then please do get in touch with me by using the contact form below.

 

Contact

Contact

Did you enjoy my portfolio or maybe you're anxious to tell me you hated it? Did I forget to mention or credit you? Do you have any questions?

Well if you haven't found the contact forms all over this website yet here's your chance to drop me a note. I would love to hear from ya! I check my e-mail very frequently yet sometimes it might take me a while to get back to you.

Another way to contact me is via my profile pages at LinkedIn, BehanceTwitter or Drupal

Contact
 
 

Details

You can find canned concept/ registered at the Dutch chamber of commerce (KvK 12053141). And since the tax man could not be evaded a VAT (BTW) number comes in handy: NL 154613034B.01

Terms and conditions (Dutch) of canned concept/ can be downloaded on the right side of this page.