• Portfolio by tag: creative concept

Portfolio by tag: creative concept

Vlinderkind

When my former employer Intrige approached the charity organization Vlinderkind their marketing activities were lacking direction and not generating the wanted effect or reaching the goals that were set.

The Vlinderkind projects were team projects, my key roles for this account involved;

  • account
  • creative concept
  • creative direction
  • copywriting
  • design choices
  • technical concept
  • technical development
Vlinderkind
 
 
 

Project details

Client:
Vlinderkind
 
Contractor:
Intrige
 
Year:
2009
 
Website:
www.vlinderkind.nl
 

Context

Vlinderkind is a charity organization run by volunteers which is dedicated to raise the funds needed to improve the quality of life of Epidermolysis Bullosa (E.B.) patients and for research towards the cure for E.B..

At Intrige we immediately were all very committed with E.B. patients after doing research and seeing the heartbreaking documentary 'The boy whose skin fell off' and we set off to reposition the brand Vlinderkind, an ongoing project I was involved with from the beginning.

Outcome

Based on the identity of E.B. patient organization Debra Nederland we created a new professional identity for Vlinderkind. This went hand in hand with the launch of the new website www.vlinderkind.nl and the 2010 cross media campaign “Ik overleef met E.B.” (I'm surviving with E.B.) for which, and through my network, I managed to get one of the Netherlands' best photographers involved.

 

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Koningin Sophia Vereeniging tot Bescherming van Dieren

During my time at Intrige the Sophia Vereeniging wasn't one of my main accounts but I have been involved on some projects mostly for conceptual work. 

The Sophia projects were both team and solo projects, my roles for this account involved;

  • creative concept
  • creative direction
  • copywriting
  • design / design choices
  • technical concept
  • technical development
Koningin Sophia Vereeniging tot Bescherming van Dieren
 
 
 

Project details

Client:
Koningin Sophia Vereeniging tot Bescherming van Dieren
 
Contractor:
Intrige
 
Year:
2009
 
Website:
http://www.sophia-vereeniging.nl/
 

Context

The Koningin Sophia Vereeniging tot Bescherming van Dieren or Sophia Vereeniging for short, is an animal rights charity organization. Since 1867 the have been dedicated to prevent animal cruelty trough means of education and lobbying for better regulation and inspection.

Outcome

Besides the wensite that was also developed by Intrige most of the projects for the Sophia Vereeniging involved ad-hoc and low budget mini campaigns for which I often was involved in the conceptual process or for small copywriting work.

Most of these projects were a team effort, some a solo project. For instance for a campaign on the Dutch profile website Hyves.nl (similar to Facebook) I concepted, designed and provided copywriting for a series of banners in which neglected animals where the main subject.

For an SMS sign-up campaign I developed a module that allowed donators to sign up with a unique code sent by SMS text message.

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Fysio Experts

FysioExperts, a group of physiotherapists in Zoetermeer asked my former employer Intrige to create a new website to provide their clients with better info and improve customer loyalty.

This was a team project, my key roles for this account involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Fysio Experts
 
 
 

Project details

Client:
Fysio Experts
 
Contractor:
Intrige
 
Year:
2008
 
Website:
www.fysioexperts.nl
 

Context

Fysio Experts is a group of four physiotherapy practices which are all part of Stichting Georganiseerde eerstelijnszorg Zoetermeer

A new law in the Netherlands allowed patients to seek medical assistence from a physio therapist without the need of a doctor's referral. This meant that practices had to change their mindset and start thinking commercially to try and create goodwill and customer loyalty.

A new, less 'medical looking', corporate identity was created and at Intrige we were asked to come up with a new website.

Outcome

As head of the project and together with the designer I came up with the concept which resulted in the Fysio Experts website. The comon theme throughout the website is transparency and openess at a personal level.

Where information sharing was uncommon for physiotherapist the new website provides as much information as possible. Therapists are introduced on a personal level which allows for patients to get aquinted. Also a way for patients to ventilate their opinion or ideas was implemented.

In this project I had a shared responsibility for concept and design choices and was fully responsible for the technical concept and website development (front/back) in the open source content management system Drupal.

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Foto ID

The project outline for this one was simple; 'We would like an online portfolio without the bells and whistles!'. They also would like a solution to work be environment friendly and cost effective regarding the proof sheets of a photo shoot.

This was a solo project, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design
  • technical concept
  • technical development
Foto ID
 
 
 

Project details

Client:
Foto ID
 
Contractor:
canned concept /
 
Year:
2008
 
Website:
www.fotoid.nl
 

Context

Foto ID is a award winning photo studio with two locations in the south of the Netherlands specializing in portret and bridal photography.

Outcome

For the design I went very minimalistic as this was one of the client's wishes. I chose to do the full design in black and white since the majority of the photography done by Foto ID is in black and white. For the animation of the content panels in the website I wanted to give it the effect of a camera shutter without overdoing the effect and the subtle fade in effect is to ressemble the development of photographic paper.

Now since the digital era there is no real need for proof sheets to be printed anymore. But as explained by Foto ID customers still like to choose which photos to print from the comforts of their own home and share them with their friends and family. So sharing them online ofcourse was a logical step. This however would be very time consuming.

Since Foto ID already had a working back office where Adobe Bridge and Lightroom were being used a one click solution was created to build and publish an online photo gallery of that particular shoot for which customers can login via the website.

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Angelique Hoorn Management

This project was the first 'joint venture' between Maartje van Nimwegen and myself. Maartje was asked by Angelique to re-design her website and asked me to team up.

This was a team project, my key roles involved;

  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Angelique Hoorn Management
 
 
 

Project details

Client:
Angelique Hoorn Agency
 
Contractor:
Maartje van Nimwegen
 
Partnership:
canned concept /
 
Year:
2007
 

Context

Angelique Hoorn Management is a leading management agency based out of Amsterdam representing and promoting illustrators, stylists and hair & make-up artists. 

Maartje, being a Rietveld graduate is a great designer. But whilst having above par graphic design skills she was unexperienced in webdesign. Us teaming up proved the rule that 1+1 = 3!

Although Maartje had a rough idea of the initial functionalities of the website, being those of a portfolio website. The first designs were very graphical and weren't very much user experience orientated. Together we re-created the creative concept and devised new functionality to improve the user experience.

Outcome

Since the website was aimed at magazine editors and art-directors we came up with the idea that the website should not only be an online portfolio but a tool to aid the 'audience' in their work. This tool allows visitors to add portfolio images to a lightbox called My Selection. This collection of images can then be bundled into a PDF document or send as a link to for instance an editor-in-chief, much like an e-card.

Expanding upon this tool is the functionality to create PDF documents for each individual artist. Which allows Angelique Hoorn employees as well as the artist themselves to quickly create a digital portfolio to send to a prospect.

The tools provided to be very effective and are used on a daily basis saving time for both the agency as the clients, a double win!

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

Downloads

 

REAAL Verzekeringen

KesselsKramer asked canned concept/ (which at the time meant  Bart Knook and myself) to create a interactive production in which the new campaign was to be presented to all REAAL employees and intermediaries.

This was a team project, my key roles in this project involved;

  • creative concept
  • creative direction
  • technical concept
  • technical development
REAAL Verzekeringen
 
 
 

Project details

Client:
Reaal Verzekeringen
 
Contractor:
Kessels Kramer
 
Partnership:
Bart Knook, canned concept /
 
Year:
2006
 

Context

REAAL verzekeringen, a large Dutch ensurance company, was about to launch a new campaign in which the probabilities of events where shown in a humorous way. This new campaign was created by KesselsKramer, one of the Netherlands' leading advertising agencies.

The briefing was short and simple and gave us a lot of freedom;

  • A 5 minute presentation of the new campaign, after which
  • Commercials can be viewed
  • Billboards can be viewed
  • Broadcast schedule can be downloaded

The only challenge was the deadline, which was nearing soon as the commercial broadcast times were already planned!

Outcome

After we came up with the creative concept and a design style we produced the presentation in Flash. Bart took care of the illustrations and I worked out the Flash part.

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

200% Bookazine (issues I & II)

For 200% Bookazine we (being Bart Knook and myself) were responsible for the online part of the first two issues of the magazine.

These were team projects, my key roles in this project involved;

  • account
  • creative concept
  • creative direction
  • design / design choices
  • technical concept
  • technical fulfilment
200% Bookazine (issues I & II)
 
 
 

Project details

Client:
200%
 
Contractor:
canned concept /
 
Partnership:
Bart Knook
 
Year:
2006
 
Website:
www.200-percent.com
 

Context

Thierry Somers, with a background as art-director in the advertising industry, switched to the magazine branche in 2000 and became art-director at Esquire and GQ magazine. He had always had the dream to start his own magazine and in 2006 he made the bold move and realize his dream!

200% Bookazine writes about the passions of the world's leading creative artists in the fields of the visual arts, fashion, music and film, and their total commitment and dedication to their work.

The cross media magazine tracks some of its interviewees during projects to see, at first hand, their creative process which entails meeting with them several times over a period, attending rehearsals, performances, and with access to behind-the-scenes. 200% is 'artistically' produced and distributed at selected Art & Museum book stores, and Luxury Stores.

200% Bookazine featured articles with people like Antonio Bertone, Richard Philips, Neville Brody, Bryan Ferry and Stewart Copeland.

Whilst Thierry was taking on pretty much all the work involved creating a magazine (writer/journalist, editor-in-chief/publisher, design/art-direction) he was looking to team up with a couple of creatives for the cross media part of the magazine. The idea was to create an online version of the magazine that continued where the articles in the analogue versions left off or where a plain paper article wouldn't do the story justice.

For instance; the first issue featured a 28 page article on and by Kyle Cooper the title sequence designer (Braveheart, Indecent proposal, Spiderman). Kyle had designed the (paper) title sequence of his life. And as we all know a title sequence needs music, which a paper magazine can't offer. QR-codes we non-existent then unfortunately. But readers could visit the website and play the soundtrack as they were reading the article.

Another article featured the favorite colors of the contributors. Online readers could create their favorite color and share it with the magazine contributors like Enrico Bernardo and other readers.

Although Thierry, being a true art-director, had a strong opnion on the design of the online version of the magazine both Bart Knook and I were given a lot of freedom to come up with creative concepts for the various cross media articles and we both enjoyed working on the first two issues of 200% bookazine.

 

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Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

Portfolio

Fysio Experts

FysioExperts, a group of physiotherapists in Zoetermeer asked my former employer Intrige to create a new website to provide their clients with better info and improve customer loyalty.

This was a team project, my key roles for this account involved;

  • account
  • creative concept
  • creative direction
  • design choices
  • technical concept
  • technical development
Fysio Experts
 
 
 

Project details

Client:
Fysio Experts
 
Contractor:
Intrige
 
Year:
2008
 
Website:
www.fysioexperts.nl
 

Context

Fysio Experts is a group of four physiotherapy practices which are all part of Stichting Georganiseerde eerstelijnszorg Zoetermeer

A new law in the Netherlands allowed patients to seek medical assistence from a physio therapist without the need of a doctor's referral. This meant that practices had to change their mindset and start thinking commercially to try and create goodwill and customer loyalty.

A new, less 'medical looking', corporate identity was created and at Intrige we were asked to come up with a new website.

Outcome

As head of the project and together with the designer I came up with the concept which resulted in the Fysio Experts website. The comon theme throughout the website is transparency and openess at a personal level.

Where information sharing was uncommon for physiotherapist the new website provides as much information as possible. Therapists are introduced on a personal level which allows for patients to get aquinted. Also a way for patients to ventilate their opinion or ideas was implemented.

In this project I had a shared responsibility for concept and design choices and was fully responsible for the technical concept and website development (front/back) in the open source content management system Drupal.

Tags

Know more?

Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

3FM

Prospective, a company for which I did at lot of freelance work, was approached by 3FM in 2001. We had just done the first editions of the Top 2000 for sister radio station Radio 2 and 3FM was looking to do similar projects.

The 3FM projects included both solo and team projects, my key roles involved;

  • creative concept
  • creative direction
  • design
  • technical concept
  • technical development
3FM
 
 
 

Project details

Client:
3FM
 
Contractor:
Prospective
 
Partnership:
canned concept /
 
Year:
2001
 

Context

3FM is the Netherlands' largest public radio station with a target audience of 15 to 35-year-olds. Air time is shared by various broadcast organizations which predominantly broadcast commercial pop and rock music.

Projects

Before the government stepped in and prevented public broadcast stations to outsource their internet related projects we did a couple of small projects for 3FM. The first was an event mini-site for  “De week van de Nederlandse popmuziek” (The Week of Dutch pop music).

Due to time limitations we weren't able to create an online production of the same scale as the Top 2000 production. We created the static mini-site for which I was responsible for the design and front-end development.

Even though the website wasn't a marketing or technical masterpiece, our involvement in “De week van de Nederlandse popmuziek” was the start of many more beautiful things to come. Like for instance the “3FM Live!” brand experience website.

Read more on the cooperation between 3FM and Prospective here (in Dutch).

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Know more?

Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.

 

About

About

canned concept/ is my online portfolio. Currently I work as a free lance online media creative as well as a Sr. Interaction Designer at Mirabeau.nl where my accounts include AEGON.nl, Mammoet.com, Jumbosupermarkten.nl and ING.nl

During my 13 years of experience I have worked for renown agencies such as TBWA/Interaction Company and Kessels Kramer, and on projects for clients like Radio 2, 3FM, Bounty (Mars), Nivea, Reaal Verzekeringen, Nuon and UPC.

I like to challenge myself, both on a professional as on a personal level. Travelled 6 continents, lived on 3. Love my boxer, enjoy scuba diving and to work on my classic '65 project-in-progress street rod Volvo.

About
 
 

Curriculum Vitae

Work experience

2012 - now:
Mirabeau
Eindhoven, the Netherlands
Senior Interaction Designer
1999 - now:
canned concept/
Weert, the Netherlands
Owner
2011 - 2012:
CNC International
Weert, the Netherlands
Creative director online media
2008 - 2011:
Intrige - communicatie | media | creatie
Eindhoven, the Netherlands
Creative director online media
2002 - 2003:
TBWA / Interaction company
Amsterdam, the Netherlands
Interaction designer
1998 - 2002:
Prospective interactive media
's Hertogenbosch, the Netherlands
Interactive media (all-round)
1998 - 1998:
Plexus ICT
Eindhoven, the Netherlands
Webdesigner & front-end developer
1997 - 1998:
Marius Siroen Grafische Communicatie
Best, the Netherlands
Interaction designer

Education

2002 - 2003:
Utrecht School of the Arts
Utrecht, the Netherlands
European Master of Multimedia Arts, EMMA
Master in Digital Media Design
1999 - 2003:
Hogeschool voor de Kunsten Utrecht
Utrecht, the Netherlands
Bachelor in Digital Media Design
1995 - 1999:
Sint Lucas Advertising Academy
Boxtel, the Netherlands
Graphic Design, Multimedia Design
1994 - 1995:
Dr. Kuijpers College
Roermond, the Netherlands
Traditional advertising arts

Contact

Did my curriculum vitae interest you and would you like to offer me a job or project for a compensation I can't refuse? Then please do get in touch with me by using the contact form below.

 

Contact

Contact

Did you enjoy my portfolio or maybe you're anxious to tell me you hated it? Did I forget to mention or credit you? Do you have any questions?

Well if you haven't found the contact forms all over this website yet here's your chance to drop me a note. I would love to hear from ya! I check my e-mail very frequently yet sometimes it might take me a while to get back to you.

Another way to contact me is via my profile pages at LinkedIn, BehanceTwitter or Drupal

Contact
 
 

Details

You can find canned concept/ registered at the Dutch chamber of commerce (KvK 12053141). And since the tax man could not be evaded a VAT (BTW) number comes in handy: NL 154613034B.01

Terms and conditions (Dutch) of canned concept/ can be downloaded on the right side of this page.