The Nail Creation website was a challeging but very satisfying project which I'm still working on.
The first release was a team project, my key roles in this project involved;
Nail Creation is a Dutch based, globally operating, top supplier of nail products and provider of educational services within the field of nail styling. With their products they, together with their international network of distributors, serve thousands of nail professionals and salons worldwide.
I was approached by Nail Creation in April of 2010. The design of their website at the time was not up to speed with their new corporate identity and the functionality was out-dated therefor not generating the desired numbers of new clientele and sales amongst existing customers. Besides this the brand could do with a repositioning in which online media were to play the most important role. As my available time as freelancer was limited and the project had a tight deadline I decided, together with Nail Creation, it would be better to move the project over to Intrige, my employer at the time.
As account manager / project leader and together with both the team at Intrige and the marketing team of Nail Creation I came up with the concept to present their products not as products but as themes thereby creating various atmospheres into which certain product groups would fall.
The initial list of functional requirements was rather short but this list grew during project intake and the many meetings later on;
The open source content management system Drupal together with the Ubercart module provided much of the needed functionality but certainly not all. I developed the missing modules and wrote patches to enhance or bug-fix existing modules.
Hard work and dedication resulted in the website www.nailcreation.com. An above average webshop serving international customers in multiple languages and generating business as never before. Added to the list of functional requirements are functionalities as social media integration, Google maps integration and various e-marketing tools.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
When my former employer Intrige approached the charity organization Vlinderkind their marketing activities were lacking direction and not generating the wanted effect or reaching the goals that were set.
The Vlinderkind projects were team projects, my key roles for this account involved;
Vlinderkind is a charity organization run by volunteers which is dedicated to raise the funds needed to improve the quality of life of Epidermolysis Bullosa (E.B.) patients and for research towards the cure for E.B..
At Intrige we immediately were all very committed with E.B. patients after doing research and seeing the heartbreaking documentary 'The boy whose skin fell off' and we set off to reposition the brand Vlinderkind, an ongoing project I was involved with from the beginning.
Based on the identity of E.B. patient organization Debra Nederland we created a new professional identity for Vlinderkind. This went hand in hand with the launch of the new website www.vlinderkind.nl and the 2010 cross media campaign “Ik overleef met E.B.” (I'm surviving with E.B.) for which, and through my network, I managed to get one of the Netherlands' best photographers involved.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
During my time at Intrige the Sophia Vereeniging wasn't one of my main accounts but I have been involved on some projects mostly for conceptual work.
The Sophia projects were both team and solo projects, my roles for this account involved;
The Koningin Sophia Vereeniging tot Bescherming van Dieren or Sophia Vereeniging for short, is an animal rights charity organization. Since 1867 the have been dedicated to prevent animal cruelty trough means of education and lobbying for better regulation and inspection.
Besides the wensite that was also developed by Intrige most of the projects for the Sophia Vereeniging involved ad-hoc and low budget mini campaigns for which I often was involved in the conceptual process or for small copywriting work.
Most of these projects were a team effort, some a solo project. For instance for a campaign on the Dutch profile website Hyves.nl (similar to Facebook) I concepted, designed and provided copywriting for a series of banners in which neglected animals where the main subject.
For an SMS sign-up campaign I developed a module that allowed donators to sign up with a unique code sent by SMS text message.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
Stichting Georganiseerde eerstelijnszorg Zoetermeer (SGZ) set out to be Zoetermeer's primary health care guide and asked my former employer Intrige to help in reaching this goal.
This was a team project, my key roles involved;
SGZ is an organization which supports and connects various providers of primary health care such as doctors, birth attendants, physical therapists, dieticians, etc. thereby becoming the compass for people in need of healthcare.
As their previous website was in need of an overhaul SGZ asked my former employer Intrige to come up with a new website.
The primary goal of the website was to provide health care patients an easy way to find their direction through the maze of health care. The secondary goal was to accommodate the health care practices an online stage through which they could provide their patients with news, further information and a secure repeat prescription request form. The latter would help dramatically to lower work pressure from assistants.
As head of the project and together with the account manager, designer and the project manager I came up with the concept which resulted in www.zoetermeergezond.nl; a Google maps integrated health care compass with affiliate websites functionality¹ generating tens of thousands monthly hits.
Some examples;
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
Maartje van Nimwegen, whom I worked with on the Anglique Hoorn website, involved me in this project for conceptual support and website development.
This was a team project, my key roles involved;
Lemonize is the best source for inspiring and original food stock photography. Customers, mostly magazine and book editors, can purchase superb stock photography including the recipies via the Lemonize website.
The two main drivers behind, and foudners of Lemonize are food stylist Jankees Roggeveen and photographer Willem Groeneveld, both known for their work in magazines as Allerhande, Jamie Magazine and ZTRDG.
When they set out to start this new project they approached Maartje who'd they worked with on other projects before.
Maartje designed a corporate identity and sketched the first web designs to complement the refreshing concept behind Lemonize. Together we finetuned these sketches into a design which allows for the photography to be showcased at it's best whilst still having great usabillity and ease of navigation. The website was complemented with various techniques and functionality to improve the usabillity.
One of the functionalities is the basket, that not only serves as a shopping basket but also serves as a lightbox which can be exported to PDF. This functionality makes a great tool for magazine editors to aid them in gathering their footage for the next article and had proven it's effectiveness on the Angelique Hoorn project.
To improve search functionality and optimize the website for search engines (SEO), which for imagery is not very easy, an extensive tagging mechanism was conceived and implemented. This makes it possible for both visitors as well as search engines to search (and index) photography by series, theme or ingredient.
Together with Jankees and Willem we turned the Lemonize website into something different!
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
FysioExperts, a group of physiotherapists in Zoetermeer asked my former employer Intrige to create a new website to provide their clients with better info and improve customer loyalty.
This was a team project, my key roles for this account involved;
Fysio Experts is a group of four physiotherapy practices which are all part of Stichting Georganiseerde eerstelijnszorg Zoetermeer.
A new law in the Netherlands allowed patients to seek medical assistence from a physio therapist without the need of a doctor's referral. This meant that practices had to change their mindset and start thinking commercially to try and create goodwill and customer loyalty.
A new, less 'medical looking', corporate identity was created and at Intrige we were asked to come up with a new website.
As head of the project and together with the designer I came up with the concept which resulted in the Fysio Experts website. The comon theme throughout the website is transparency and openess at a personal level.
Where information sharing was uncommon for physiotherapist the new website provides as much information as possible. Therapists are introduced on a personal level which allows for patients to get aquinted. Also a way for patients to ventilate their opinion or ideas was implemented.
In this project I had a shared responsibility for concept and design choices and was fully responsible for the technical concept and website development (front/back) in the open source content management system Drupal.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
Having a new identity created by Jonge Meesters, Pineapple Imaging asked canned concept/ to create their online portfolio.
This was a solo project, my roles in this project involved;
Pineapple Imaging is studio specializing in digital photo enhancement and retouching working for renown (commercial) photographers like Jeroen Hofman, Peter Verver, Ruud Baan Bart Oomes and Lukas Göbel. Behind this one man operation is Jefta Arts. And his work for i.a. Discovery Channel, Mercedes, LG, Onitsuka Tiger and Playboy is used and has won prizes world wide.
Serge Scheepens created the corporate identity and an initial creative concept for the website. The problem was finding a party who could translate this creative concept in to a technical concept and finally a working portfolio website. This task was handed to me.
Together with Jefta I translated the inital creative concept into a workable technical concept. The portfolio website was build with Flash and a backend was created to allow for content management.
Because the character of Pineapple Imaging is that of a dynamic operation which can handle last minute jobs and almost impossible deadlines we wanted to bring across this character in the portfolio website without taking away the sincerity of the portfolio items.
As the imagery on the website is static and hardly brought across the character we wanted, subtle animation was added. Also, probably the biggest challenge in this project, the organic animation of the menu and background elements was programmed to enhance the dynamic character.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
KvK: 12053141 // BTW-ID: NL001801688B80
