Fysiotherapie & Fysiofitness Gruijthuijsen, a long time client of mine, was in dire need of a re-positioning of their organization.
This was a solo project, my key roles in this project involved;
Fysiotherapie & Fysiofitness Gruijthuijsen is a multidisciplinary physical therapy practice with two locations in the south of the Netherlands.
Their doors opened of 40 years a go and in 2010 it was time for a new identity. Art= was given the task to redesign their offline identity and since they were happy with the old website I created many years back I was asked to rethink their online identity.
Since a new law came into effect that allowed patients to search for medical assistence from physiotherapists without the need for a doctors referral my aim was to create a low threshold online presence.
One of the great successes of the website are the free e-consult and personal contact forms for each therapist. Allowing (potential) patients to contact a physiotherapist via email takes away many reservations and has resulted in many more contact points and increased business.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
Maartje van Nimwegen, whom I worked with on the Anglique Hoorn website, involved me in this project for conceptual support and website development.
This was a team project, my key roles involved;
Lemonize is the best source for inspiring and original food stock photography. Customers, mostly magazine and book editors, can purchase superb stock photography including the recipies via the Lemonize website.
The two main drivers behind, and foudners of Lemonize are food stylist Jankees Roggeveen and photographer Willem Groeneveld, both known for their work in magazines as Allerhande, Jamie Magazine and ZTRDG.
When they set out to start this new project they approached Maartje who'd they worked with on other projects before.
Maartje designed a corporate identity and sketched the first web designs to complement the refreshing concept behind Lemonize. Together we finetuned these sketches into a design which allows for the photography to be showcased at it's best whilst still having great usabillity and ease of navigation. The website was complemented with various techniques and functionality to improve the usabillity.
One of the functionalities is the basket, that not only serves as a shopping basket but also serves as a lightbox which can be exported to PDF. This functionality makes a great tool for magazine editors to aid them in gathering their footage for the next article and had proven it's effectiveness on the Angelique Hoorn project.
To improve search functionality and optimize the website for search engines (SEO), which for imagery is not very easy, an extensive tagging mechanism was conceived and implemented. This makes it possible for both visitors as well as search engines to search (and index) photography by series, theme or ingredient.
Together with Jankees and Willem we turned the Lemonize website into something different!
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
FysioExperts, a group of physiotherapists in Zoetermeer asked my former employer Intrige to create a new website to provide their clients with better info and improve customer loyalty.
This was a team project, my key roles for this account involved;
Fysio Experts is a group of four physiotherapy practices which are all part of Stichting Georganiseerde eerstelijnszorg Zoetermeer.
A new law in the Netherlands allowed patients to seek medical assistence from a physio therapist without the need of a doctor's referral. This meant that practices had to change their mindset and start thinking commercially to try and create goodwill and customer loyalty.
A new, less 'medical looking', corporate identity was created and at Intrige we were asked to come up with a new website.
As head of the project and together with the designer I came up with the concept which resulted in the Fysio Experts website. The comon theme throughout the website is transparency and openess at a personal level.
Where information sharing was uncommon for physiotherapist the new website provides as much information as possible. Therapists are introduced on a personal level which allows for patients to get aquinted. Also a way for patients to ventilate their opinion or ideas was implemented.
In this project I had a shared responsibility for concept and design choices and was fully responsible for the technical concept and website development (front/back) in the open source content management system Drupal.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
The project outline for this one was simple; 'We would like an online portfolio without the bells and whistles!'. They also would like a solution to work be environment friendly and cost effective regarding the proof sheets of a photo shoot.
This was a solo project, my key roles in this project involved;
Foto ID is a award winning photo studio with two locations in the south of the Netherlands specializing in portret and bridal photography.
For the design I went very minimalistic as this was one of the client's wishes. I chose to do the full design in black and white since the majority of the photography done by Foto ID is in black and white. For the animation of the content panels in the website I wanted to give it the effect of a camera shutter without overdoing the effect and the subtle fade in effect is to ressemble the development of photographic paper.
Now since the digital era there is no real need for proof sheets to be printed anymore. But as explained by Foto ID customers still like to choose which photos to print from the comforts of their own home and share them with their friends and family. So sharing them online ofcourse was a logical step. This however would be very time consuming.
Since Foto ID already had a working back office where Adobe Bridge and Lightroom were being used a one click solution was created to build and publish an online photo gallery of that particular shoot for which customers can login via the website.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
Having a new identity created by Jonge Meesters, Pineapple Imaging asked canned concept/ to create their online portfolio.
This was a solo project, my roles in this project involved;
Pineapple Imaging is studio specializing in digital photo enhancement and retouching working for renown (commercial) photographers like Jeroen Hofman, Peter Verver, Ruud Baan Bart Oomes and Lukas Göbel. Behind this one man operation is Jefta Arts. And his work for i.a. Discovery Channel, Mercedes, LG, Onitsuka Tiger and Playboy is used and has won prizes world wide.
Serge Scheepens created the corporate identity and an initial creative concept for the website. The problem was finding a party who could translate this creative concept in to a technical concept and finally a working portfolio website. This task was handed to me.
Together with Jefta I translated the inital creative concept into a workable technical concept. The portfolio website was build with Flash and a backend was created to allow for content management.
Because the character of Pineapple Imaging is that of a dynamic operation which can handle last minute jobs and almost impossible deadlines we wanted to bring across this character in the portfolio website without taking away the sincerity of the portfolio items.
As the imagery on the website is static and hardly brought across the character we wanted, subtle animation was added. Also, probably the biggest challenge in this project, the organic animation of the menu and background elements was programmed to enhance the dynamic character.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
This project was the first 'joint venture' between Maartje van Nimwegen and myself. Maartje was asked by Angelique to re-design her website and asked me to team up.
This was a team project, my key roles involved;
Angelique Hoorn Management is a leading management agency based out of Amsterdam representing and promoting illustrators, stylists and hair & make-up artists.
Maartje, being a Rietveld graduate is a great designer. But whilst having above par graphic design skills she was unexperienced in webdesign. Us teaming up proved the rule that 1+1 = 3!
Although Maartje had a rough idea of the initial functionalities of the website, being those of a portfolio website. The first designs were very graphical and weren't very much user experience orientated. Together we re-created the creative concept and devised new functionality to improve the user experience.
Since the website was aimed at magazine editors and art-directors we came up with the idea that the website should not only be an online portfolio but a tool to aid the 'audience' in their work. This tool allows visitors to add portfolio images to a lightbox called My Selection. This collection of images can then be bundled into a PDF document or send as a link to for instance an editor-in-chief, much like an e-card.
Expanding upon this tool is the functionality to create PDF documents for each individual artist. Which allows Angelique Hoorn employees as well as the artist themselves to quickly create a digital portfolio to send to a prospect.
The tools provided to be very effective and are used on a daily basis saving time for both the agency as the clients, a double win!
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
For 200% Bookazine we (being Bart Knook and myself) were responsible for the online part of the first two issues of the magazine.
These were team projects, my key roles in this project involved;
Thierry Somers, with a background as art-director in the advertising industry, switched to the magazine branche in 2000 and became art-director at Esquire and GQ magazine. He had always had the dream to start his own magazine and in 2006 he made the bold move and realize his dream!
200% Bookazine writes about the passions of the world's leading creative artists in the fields of the visual arts, fashion, music and film, and their total commitment and dedication to their work.
The cross media magazine tracks some of its interviewees during projects to see, at first hand, their creative process which entails meeting with them several times over a period, attending rehearsals, performances, and with access to behind-the-scenes. 200% is 'artistically' produced and distributed at selected Art & Museum book stores, and Luxury Stores.
200% Bookazine featured articles with people like Antonio Bertone, Richard Philips, Neville Brody, Bryan Ferry and Stewart Copeland.
Whilst Thierry was taking on pretty much all the work involved creating a magazine (writer/journalist, editor-in-chief/publisher, design/art-direction) he was looking to team up with a couple of creatives for the cross media part of the magazine. The idea was to create an online version of the magazine that continued where the articles in the analogue versions left off or where a plain paper article wouldn't do the story justice.
For instance; the first issue featured a 28 page article on and by Kyle Cooper the title sequence designer (Braveheart, Indecent proposal, Spiderman). Kyle had designed the (paper) title sequence of his life. And as we all know a title sequence needs music, which a paper magazine can't offer. QR-codes we non-existent then unfortunately. But readers could visit the website and play the soundtrack as they were reading the article.
Another article featured the favorite colors of the contributors. Online readers could create their favorite color and share it with the magazine contributors like Enrico Bernardo and other readers.
Although Thierry, being a true art-director, had a strong opnion on the design of the online version of the magazine both Bart Knook and I were given a lot of freedom to come up with creative concepts for the various cross media articles and we both enjoyed working on the first two issues of 200% bookazine.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
The Nail Creation website was a challeging but very satisfying project which I'm still working on.
The first release was a team project, my key roles in this project involved;
Nail Creation is a Dutch based, globally operating, top supplier of nail products and provider of educational services within the field of nail styling. With their products they, together with their international network of distributors, serve thousands of nail professionals and salons worldwide.
I was approached by Nail Creation in April of 2010. The design of their website at the time was not up to speed with their new corporate identity and the functionality was out-dated therefor not generating the desired numbers of new clientele and sales amongst existing customers. Besides this the brand could do with a repositioning in which online media were to play the most important role. As my available time as freelancer was limited and the project had a tight deadline I decided, together with Nail Creation, it would be better to move the project over to Intrige, my employer at the time.
As account manager / project leader and together with both the team at Intrige and the marketing team of Nail Creation I came up with the concept to present their products not as products but as themes thereby creating various atmospheres into which certain product groups would fall.
The initial list of functional requirements was rather short but this list grew during project intake and the many meetings later on;
The open source content management system Drupal together with the Ubercart module provided much of the needed functionality but certainly not all. I developed the missing modules and wrote patches to enhance or bug-fix existing modules.
Hard work and dedication resulted in the website www.nailcreation.com. An above average webshop serving international customers in multiple languages and generating business as never before. Added to the list of functional requirements are functionalities as social media integration, Google maps integration and various e-marketing tools.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
When my former employer Intrige approached the charity organization Vlinderkind their marketing activities were lacking direction and not generating the wanted effect or reaching the goals that were set.
The Vlinderkind projects were team projects, my key roles for this account involved;
Vlinderkind is a charity organization run by volunteers which is dedicated to raise the funds needed to improve the quality of life of Epidermolysis Bullosa (E.B.) patients and for research towards the cure for E.B..
At Intrige we immediately were all very committed with E.B. patients after doing research and seeing the heartbreaking documentary 'The boy whose skin fell off' and we set off to reposition the brand Vlinderkind, an ongoing project I was involved with from the beginning.
Based on the identity of E.B. patient organization Debra Nederland we created a new professional identity for Vlinderkind. This went hand in hand with the launch of the new website www.vlinderkind.nl and the 2010 cross media campaign “Ik overleef met E.B.” (I'm surviving with E.B.) for which, and through my network, I managed to get one of the Netherlands' best photographers involved.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
KesselsKramer asked canned concept/ (which at the time meant Bart Knook and myself) to create a interactive production in which the new campaign was to be presented to all REAAL employees and intermediaries.
This was a team project, my key roles in this project involved;
REAAL verzekeringen, a large Dutch ensurance company, was about to launch a new campaign in which the probabilities of events where shown in a humorous way. This new campaign was created by KesselsKramer, one of the Netherlands' leading advertising agencies.
The briefing was short and simple and gave us a lot of freedom;
The only challenge was the deadline, which was nearing soon as the commercial broadcast times were already planned!
After we came up with the creative concept and a design style we produced the presentation in Flash. Bart took care of the illustrations and I worked out the Flash part.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
Fysiotherapie & Fysiofitness Gruijthuijsen, a long time client of mine, was in dire need of a re-positioning of their organization.
This was a solo project, my key roles in this project involved;
Fysiotherapie & Fysiofitness Gruijthuijsen is a multidisciplinary physical therapy practice with two locations in the south of the Netherlands.
Their doors opened of 40 years a go and in 2010 it was time for a new identity. Art= was given the task to redesign their offline identity and since they were happy with the old website I created many years back I was asked to rethink their online identity.
Since a new law came into effect that allowed patients to search for medical assistence from physiotherapists without the need for a doctors referral my aim was to create a low threshold online presence.
One of the great successes of the website are the free e-consult and personal contact forms for each therapist. Allowing (potential) patients to contact a physiotherapist via email takes away many reservations and has resulted in many more contact points and increased business.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
As a freelancer at Prospective I've done quite of bit of online work for Radio 2. But the main projects were the first editions of Radio 2's Top 2000.
The Radio 2 projects were team projects, my key roles involved;
Radio 2 is a Dutch public radio station with the largest audience amongst 40 to 54-year-olds. Various broadcast organizations take turns in airing predominantly '70ies and '80ies tunes mixed with an occasional '60ies or modern classic.
At the time, radio stations didn't have online presence up in their priority lists. Websites pretty much were an online program book, playlists weren't available and online radio streams were almost non-extistent.
The first and smaller projects we did for Radio 2 were minisites build around a theme week like 'Week van de Jaren 70' (70ies week) and were the first steps into community building.
Like I wrote in the intro, the main projects for Radio 2 were the first editions of the Top 2000 and these turned out to be the first cross-media radio events in the Netherlands which could be tagged with terms we, back then, didn't have names for but would now call crowdsourcing, co-creation and community building.
The first edition of the Radio 2 Top 2000 was a great success. The theme website was the second best visited media website (after RTL's portal website).
And although it was meant to be a one time event to close off the millenium with the best 2000 songs by audience opinion now, 12 years later, this 'one time' radio event still is a huge succes every year, won multiple awards over the years and even has it's televised spin-off show!
For more in-depth information, facts and figures please visit: http://www.prospective.nl/2009/08/28/radio-2/ (Dutch)
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
Having a new identity created by Jonge Meesters, Pineapple Imaging asked canned concept/ to create their online portfolio.
This was a solo project, my roles in this project involved;
Pineapple Imaging is studio specializing in digital photo enhancement and retouching working for renown (commercial) photographers like Jeroen Hofman, Peter Verver, Ruud Baan Bart Oomes and Lukas Göbel. Behind this one man operation is Jefta Arts. And his work for i.a. Discovery Channel, Mercedes, LG, Onitsuka Tiger and Playboy is used and has won prizes world wide.
Serge Scheepens created the corporate identity and an initial creative concept for the website. The problem was finding a party who could translate this creative concept in to a technical concept and finally a working portfolio website. This task was handed to me.
Together with Jefta I translated the inital creative concept into a workable technical concept. The portfolio website was build with Flash and a backend was created to allow for content management.
Because the character of Pineapple Imaging is that of a dynamic operation which can handle last minute jobs and almost impossible deadlines we wanted to bring across this character in the portfolio website without taking away the sincerity of the portfolio items.
As the imagery on the website is static and hardly brought across the character we wanted, subtle animation was added. Also, probably the biggest challenge in this project, the organic animation of the menu and background elements was programmed to enhance the dynamic character.
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
Maartje van Nimwegen, whom I worked with on the Anglique Hoorn website, involved me in this project for conceptual support and website development.
This was a team project, my key roles involved;
Lemonize is the best source for inspiring and original food stock photography. Customers, mostly magazine and book editors, can purchase superb stock photography including the recipies via the Lemonize website.
The two main drivers behind, and foudners of Lemonize are food stylist Jankees Roggeveen and photographer Willem Groeneveld, both known for their work in magazines as Allerhande, Jamie Magazine and ZTRDG.
When they set out to start this new project they approached Maartje who'd they worked with on other projects before.
Maartje designed a corporate identity and sketched the first web designs to complement the refreshing concept behind Lemonize. Together we finetuned these sketches into a design which allows for the photography to be showcased at it's best whilst still having great usabillity and ease of navigation. The website was complemented with various techniques and functionality to improve the usabillity.
One of the functionalities is the basket, that not only serves as a shopping basket but also serves as a lightbox which can be exported to PDF. This functionality makes a great tool for magazine editors to aid them in gathering their footage for the next article and had proven it's effectiveness on the Angelique Hoorn project.
To improve search functionality and optimize the website for search engines (SEO), which for imagery is not very easy, an extensive tagging mechanism was conceived and implemented. This makes it possible for both visitors as well as search engines to search (and index) photography by series, theme or ingredient.
Together with Jankees and Willem we turned the Lemonize website into something different!
Did this project interest you and do you want to know about the possibilities for your organisation. Then please do get in touch with me by using the contact form below.
canned concept/ is my online portfolio. Currently I work as a free lance online media creative as well as a Sr. Interaction Designer at Mirabeau.nl where my accounts include AEGON.nl, Mammoet.com, Jumbosupermarkten.nl and ING.nl
During my 13 years of experience I have worked for renown agencies such as TBWA/Interaction Company and Kessels Kramer, and on projects for clients like Radio 2, 3FM, Bounty (Mars), Nivea, Reaal Verzekeringen, Nuon and UPC.
I like to challenge myself, both on a professional as on a personal level. Travelled 6 continents, lived on 3. Love my boxer, enjoy scuba diving and to work on my classic '65 project-in-progress street rod Volvo.
AboutDid my curriculum vitae interest you and would you like to offer me a job or project for a compensation I can't refuse? Then please do get in touch with me by using the contact form below.
Did you enjoy my portfolio or maybe you're anxious to tell me you hated it? Did I forget to mention or credit you? Do you have any questions?
Well if you haven't found the contact forms all over this website yet here's your chance to drop me a note. I would love to hear from ya! I check my e-mail very frequently yet sometimes it might take me a while to get back to you.
Another way to contact me is via my profile pages at LinkedIn, Behance, Twitter or Drupal
ContactYou can find canned concept/ registered at the Dutch chamber of commerce (KvK 12053141). And since the tax man could not be evaded a VAT (BTW) number comes in handy: NL 154613034B.01
Terms and conditions (Dutch) of canned concept/ can be downloaded on the right side of this page.
interactive cannedconcept.com
KvK: 12053141 // BTW: NL 154613034B.01
Terms and conditions
